The Sustainable Development Goals of the 2030 Agenda represent a reference and an important commitment to ensure increasingly sustainable progress from various points of view such as equity, economic development, inclusion and climate change. It is therefore necessary that they are disseminated as much as possible and that above all the new generations marry them and carry out actions that help to achieve the targets of the 17 objectives. Hence the idea of an innovative communication project, with a language and a format suitable for reaching young people through concrete stories. Heroes Never Sleep are the stories of tireless, initiative-driven ordinary people with a strong positive impact on their communities. The project was officially launched in February 2020, and aims to create awareness about the 17 Sustainable Development Goals by telling the stories of everyday heroes, located throughout Italy, which we call Local Heroes, because through their local initiatives they try to improve society with small virtuous examples. We want to inspire, with these concrete examples, the younger generations to embrace sustainable lifestyles and become promoters of virtuous behavior.