Betta Maggio

The project: U-Earth

We are what we breathe. U-Earth’s mission is the creation of Pure Air Zone, to empower people to choose what they breathe, as they already do with what they drink and eat.

It combats the harmful effects of air pollution on health and the environment through the creation of Pure Air Zone.

Since 2012, it has been developing innovative and biological air purification systems, “bioreactors that work like a kind of electrostatic magnet and consume like a light bulb.”

An example? The Urban Brain SPA, a bubble of clean air in the center of Milan, obtained thanks to the temporary installation of a device capable of absorbing up to 76 kg of pollutants per day, like a forest of 6000 oaks.