The project: WRÅD

Vida Diba

Vida Diba is the Product Manager at WRÅD, an innovative apparel startup that works every day to challenge the statusquo and educate its community to approach purchasing in a conscious and responsible way.

WRÅD’s business is based on sustainable production and consumption models, in line with Sustainable Development Goal 12, and on #innovation; an example of this is their Graphi-tee, made from recycled graphite, following the logic of the circular economy.

Through their WRÅD Education platform, Vida and her team aim to spread the culture of sustainability and raise people’s awareness, with the aim of making them understand what problems need to be solved and the tools we all have to do so, in order to change the fashion industry day after day, making it more respectful of the environment and people.